Monday, December 20, 2010

Pearson Carpet Care makes connection with customers

Pearson Carpet Care Makes Connections with Customers

“Since the recession started, we have seen a lot of companies, big and small, close their doors,” says Kevin Pearson, president of Pearson Carpet Care.

“We at Pearson Carpet Care, however, chose not to participate.”

The company promoted itself when others cut back, keeping its name in the front of customers’ minds.

“We not only increased our advertising and involvement in our community but also looked for different ways to reach out to potential clients and implemented new ways to keep our existing clients coming back.”

Pearson understands the power of forming a connection with the customers.

“For years, we have sent out thank-you cards to our clients. But this year, we also added hand-written notes and reminder cards with the message, ‘It’s been a year since our last visit,’ too. We feel the personal touch is very important, and when time allows, we also visit one-on-one with clients we haven’t seen for a while.

“Many carpet cleaners today don’t take the time to build relationships with their clients. Their schedules are typically so full; they don’t have time for anything but doing the job at hand and moving on to the next. We want to do the job right the first time and have our clients refer their friends, relatives and business associates, too.”

The company has created an interesting way to keep the customer involved.

“We try to take advantage of every opportunity that keeps our name in the news, such as press releases, articles and even teaching a few cleaning related seminars. I have always liked doing things a little differently than most companies. That’s why, about three years ago, I put a webcam on my website overlooking our oriental rug cleaning plant. This allows our clients to watch as their rugs are being cleaned, live. This has helped us grow from a small rug cleaning facility to a large cleaning service business over the last three years.”

Education is key in the company. Pearson himself is presently working on a committee to rewrite the carpet inspector standards and has previously served on the carpet cleaning standards revision committee. He also serves on two other committees at the IICRC and is on the Board of Directors of the Professional Cleaning and Restoration Alliance.

"Our concentration has been directed mostly on training our employees to take a few minutes on every job to get to know the client,” says Pearson. “We want to find out why they are having their carpets cleaned and make sure we solve their issues. So many people call us for various reasons, and we want to spend ample time listening to the client and understanding their needs.”

The company uses every little detail as a chance to make a big impact.

“Doing the little things is what will impress your client to keep them coming back and referring you to others, too. When we place our own mat at the front door, roll up their oriental rug before bringing out the hose, arrive on time, or even drive a clean truck, are all things people really notice. So we are always trying to impress the client in ways our competitors don’t.”

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Thursday, December 9, 2010

Something Pearson Carpet Care Does NOT Do

Something we don't do at Pearson Carpet Care is dump the waste water out of our cleaning trucks down the storm sewer.  Here is a story of a cleaner who did and the consequences he now faces.  The problem is while his chemicals may be "green" the dirt, pesticides, debris and other things pulled out of the carpet may not be.  Also, some green chemicals may still promote algae growth in lakes, rivers, and streams which is detrimental to the fish population.

We safely dispose of the waste water we collect back at our shop down the sanitary sewer.   Another great reason to call Pearson Carpet Care if you want the job done right.

Wednesday, December 1, 2010

My youngest daughter on the front page of the newspaper

My youngest daughter Amy, sister Kerri, and niece Makenzie are on the front page of the Tribune today.  Here's the article.

Kevin Pearson

My daughter on

My daughter Emily is on the front page of here is the story.